Have you ever tried reading labels of your personal or home care products? Well even if you did, chances are you will not be able to pronounce half the ingredients used not to mention the potential harm your family and loved ones are being exposed to on a daily basis. Accumulation of such chemicals over time, some of which are confirmed to be a human carcinogen, can lead to a myriad of health issues and environmental pollution. And mind you, don’t be deceived by terms like “organic” or “natural” as these products may use natural base ingredients but always end up adding chemicals like foaming agent called Sodium Lauryl Sulfate, Ammonium Lauryl Sulfate or emulsifier like PEG or Polyoxyethylene or some derivatives there off, which are known to be irritants some of which contain dioxane which is harmful to the environment and can be a human carcinogen.Surfactant are responsible for the foam or lather in shampoo, body wash, laundry detergent or dish soap. Even the more natural cleaning products we find it in the market still use a process of saponification (change into saponin) by using lye or sodium hydroxide or potassium hydroxide.
So what are Conscious Living 100% Natural Ingredients?
Soapnuts from Sapindus tree contains naturally occurring saponin are used as surfactant in our products. These fruits are sustainably wildcrafted and the saponin is extracted from the fruits by a simple soaking process using enzymes and microflora. No chemical or chemical process involved.
Indian Laurel Leaf work as an emulsifier. Active ingredient of this leaf is Mucilage Polysaccharides, and this is responsible for the thick consistency of our products as opposed to the use of Sodium Chloride and PEG-Polyethylene or Polyoxyethylene in commercial brands.
Pineapple and citrus fruits possess antioxidant enzymes that function as a natural degreaser and deodorizer. Their natural medicinal properties gently cleanse without the need to use harsh and harmful chemicals. Our products are completely free from fragrance additives, whether natural or synthetics. Phthalates are chemicals added to fragrance oil to extend the strength of the fragrance for a longer period of time. Like clothes, even after rinsing in water and drying it, fragrance remains.
Probiotic is another factor that sets our products apart from commercial ones. We do not use harsh chemicals to KILL bad bacteria because when this is done it essentially kills ALL bacteria including the beneficial ones. On the other hand adding Effective Microorganisms or good bacteria (to the surface on which it is used on) neutralize pathogenic bacteria naturally without the need to use harmful anti-bacterial agents like Triclosan. By using probiotic cleaners, we actually increase our natural defense against bad bacteria in the area where we use them and when done we pass its biodegradable benefit on to the surrounding environment.
Indian Laurel Leaf or Bai Mee as we refer to it in Thai is used in all our products. The active ingredient of this leaf is Mucilage Polysaccharides, and this is responsible for the gel-like thickness in our products. Basically, it works as a natural emulsifier which helps bind water-based and oil-based ingredients. Sodium Chloride and PEG-Polyethylene or Polyoxyethylene are used in commercial brands of shampoo, body wash, dish soap, and even baby products!
Fermentation with EM is the process we use to extract medicinal benefits of herbs and plants, totally eliminating the need for dangerous shelf life-extending chemical like paraben. We also use non-transparent bottles for the same purpose as it protects against sunlight and an early deterioration of products. We will soon be replacing these with biodegradable plastics. Moreover, these products are produced in small batches. It is most likely that every purchase is straight and fresh from our factory.
Sustainable Community is at the core of our effort in developing these products. We aim to create a sustainable community so there is no need for villagers to travel far to earn basic income. Be a part of our endeavour and help us increase their livelihood while at the same contribute to preserving our fragile ecosystem.
If you wish to reduce your toxic exposure and care enough for the environment where these products ultimately end up in, then look no further –Conscious Living is your solution, we will help you leave a green mark on Mother Earth!
Conscious Living follows a unique and revolutionary concept, here is where we answer some of the most commonly asked questions.If you still have questions, you can click this link to read some of the most frequently asked questions or feel free to get in touch.